During the World Cup, Knacki ball has launched its limited edition Knacki Football, Knacki balls which resemble small footballs.

For the occasion, they completely transformed the interior of a vending machine located in Antwerp Central’s train station into a mini football stadium.

Passersby were asked to press a button to receive their free sample. Once they did, to their surprise the door opened and a mini football stadium appeared.

On the ground was an opponent of high standing: Leo Van Der Elst, a Belgian football legend who helped the Red Devils qualify for the semi-finals of the World Cup in Mexico in 1986.

Once inside, their only aim was to leave with their Knacki Football box: in other words, make a goal.

Other crazy characters entered the pitch to add a little spice to this unexpected football game already full of surprises.

Don’t wait to discover the best Belgian football player in the smallest stadium in the world.

Our comment: The world’s smallest football stadium campaign is cool. The agency BBDO Belgium has come up with an interesting idea for engaging with the main target group of the product. When people pushed to get free balls they didn’t got what they expected: a real football game against a legendary Belgian football player, a streaker, trophy girls … We would have loved to participate in the mini football game as well!


Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
Account team: Sarah Van Praag, Michelle Stas, Niklaas Vanheukelom, Maarten Van De Vondel, Steve Leyseele
Digital Strategic Planner: Jan Van Brakel
Designer: Virginie Delaleu
Advertiser Supervisor: Aline Petteau
Director: Jaspers Stoefs, Stijn Van Den Bossche
Producer: Filip Van Vangeffelen
Production Agency: Made in Brussels
Vending Machine Production: Plug n Play

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SOURCE Herta Belgium / BBDO Belgium
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