Watch this incredible augmented reality campaign of Pepsi Max in London, UK. The soft drink giant did a really good job and executed the perfect marketing campaign to get commuters’ attention while they were waiting at the bus stop. Unbelievable!

But how is it made? By using a live video feed, commuters are tricked into thinking the screens are just huge windows. Until that is, shocking images of aliens, monsters, explosions and wild animals are

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overlaid on to the normal street view, giving some unwary travellers the fright of their lives. Simple but yet powerful idea and realization!

This is the best ad we’ve seen today so we’re sharing it here, and trust us – we see a lot of them every day in the process of content creation for our readers!

Did you enjoy watching this video? If so, please share it with your network. We would also like to hear your thoughts on it in the comments below.

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