Image Source: IAB UK
This whitepaper gives best practice advice to advertisers and agencies on how to integrate mobile into their marketing strategies.

The following chapters explain why mobile shouldn’t be siloed, and gives practical guidance and best-in-class examples on how to integrate mobile successfully. The chapters have be written by industry experts, with contributions from:

EE, Google, Millennial Media, Mobile5, Qriously, StrikeAd, Tradedoubler, Yodel Mobile, YuMe, ZenithOptimedia.

To download a pdf of the report, please click on the blue button below and fill out the requested information.



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Hello! I am currently working as Marketing Manager at DOOB GROUP - a german 3D tech & printing startup. I am also the person behind this website and I would really love to hear your feedback on it. Feel free to contact me - via the contact form or at Let's connect - my social media profiles are below!


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