Mobile-Integration-Whitepaper
Image Source: IAB UK
This whitepaper gives best practice advice to advertisers and agencies on how to integrate mobile into their marketing strategies.

The following chapters explain why mobile shouldn’t be siloed, and gives practical guidance and best-in-class examples on how to integrate mobile successfully. The chapters have be written by industry experts, with contributions from:

EE, Google, Millennial Media, Mobile5, Qriously, StrikeAd, Tradedoubler, Yodel Mobile, YuMe, ZenithOptimedia.

To download a pdf of the report, please click on the blue button below and fill out the requested information.

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SOURCE IAB UK
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