IAB-Email-Marketing-Creativity-Whitepaper-2014
Image Source: IAB UK
This is the first in a series of whitepapers produced by the IAB Email Council offering best practice tips and tackling specific issues in the email marketing landscape.

This first whitepaper by Tom Wheatley, Head of Email at Shortlist Media, discusses creativity in email marketing and the challenges that come with email design. It also covers the main points which should be discussed whilst planning your email strategy, helping you to implement a successful strategy that puts your business objectives at the forefront of your design.

To download a pdf of the report, please click on the blue button below and fill out the requested information.

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SOURCE IAB UK
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