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Image Source: IAB UK
This new Advertising Pays report is by business advisory firm Deloitte and commissioned by the Advertising Association.

The report reveals that despite the critical role small and medium sized enterprises (SMEs) play in supporting the UK’s economic recovery, only 30 per cent of these businesses invest in advertising, an activity which helps to stimulate competition, innovation and expansion.The report found that although SMEs currently account for 50 per cent of jobs in the UK and 40 per cent of UK revenues, they represent just 18 per cent of total advertising spend. Learn how to unlock the growth potential of your business through advertising!

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To download a pdf of the report, please click on the blue button below and fill out the requested information.

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SOURCE IAB UK
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