Advertising-First-To-Suffer-First-To-Recover
Image Source: IAB UK / Spotify
As Spotify celebrates its fifth year, a new report from the streaming company’s Director of Economics Will Page presents some encouraging new insights on the state of the recovery in both advertising and the UK economy.

The report tests the often-assumed ‘first to suffer, first to recover’ relationship between advertising and the economy, to provide:

–  Hard evidence of this causal relationship, with data suggesting advertising is more strongly linked to investment and consumption than GDP.

– New insights on the performance of four big marcomms groups in the UK, providing further evidence that the recovery is underway.

– Better tools for measuring volume and value to help understand the performance of advertising in a digital age.

 

To download a pdf of the report, please click on the blue button below and fill out the requested information.

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SOURCE IAB UK / Spotify
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