The report tests the often-assumed ‘first to suffer, first to recover’ relationship between advertising and the economy, to provide:
– Hard evidence of this causal relationship, with data suggesting advertising is more strongly linked to investment and consumption than GDP.
– New insights on the performance of four big marcomms groups in the UK, providing further evidence that the recovery is underway.
– Better tools for measuring volume and value to help understand the performance of advertising in a digital age.
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